Organizations and local governments are taking a lot of different steps to fight back against drunk driving. From creating harsher driving under the influence (DUI) penalties to requiring ignition interlock devices for first time offenders, the ultimate goal is to eliminate drunk driving for good.
That’s why Mothers Against Drunk Driving (MADD) has come out with a new line-up of alcohol-free drinks. Called MADD Virgin Drinks, they’re being sold exclusively at over 3,000 stores in the United States. The message they’re trying to send is this: when you go out with friends, there are options for you to still enjoy a beverage that tastes good but is alcohol-free.
MADD will only allow the drinks to be sold to people over 21 so as not to promote the idea of drinking to underage teens, and through a partnership with Walgreens, 5% of the retail sales of the drinks will benefit MADD’s fight against drunk driving.
With the 4th of July right around the corner, the release of the virgin drinks is coming at one of the most dangerous times of the year for drunk driving. Independence Day ranks as one of the deadliest days on the road during the year, and in 2012 there were 74 people killed by drunk drivers over that weekend alone.
Will people catch on to MADD’s Virgin drinks? It’s tough to say, but the availability of MADD Virgin drinks alongside other alcoholic beverages may make people think twice about drinking alcohol, then ending the evening by choosing to drink and drive.
Summer is here and people are going to relax and enjoy a beverage or two, so it’s nice to know that MADD Virgin drinks are available if you’re hosting a summer party or you’re heading out with friends. That way you can make the smart choice not to drink and drive.